Toward industry structure of Social Media: erecting the trend of adoption of service

I could not find the industry structure of social media, so I decide to graph it, piece by piece.

We’ve been talking about early adopters and near-future critical mass. What links them?

Here is what I propose:

Characteristics	Cause
General trend adoption is polynomial, social media’s is exponential	Adoption is done virally Technological platforms for mass and viral WoM A reflection of Chris Anderson’s The Long Tail (see below) Adoption of products from the blue oceans
The number of innovators and early adopters is very small compared to the critical mass	High cost of learning for majority
Absolute value of critical mass is high	Low cost of acquisition One-to-many relationship between consumers and services of the same category
Abandon rate is high	Low cost of exit criteria for providers Moderate cost of exit criteria for consumers, mostly from social graph pressure
Social media adoption is not symmetric	Influencing factors are not symmetric
Till this point of this entry, late majority and laggards never existed	Social media is very young

Any example?

See this measure of unique visitors, which services do you think it represents?

Click here to see the answer.

Reflection

1. This is a personal attempt to model one aspect of an industry


2. The decline is purely imaginary as few successful products have reached their decline.


3. I’ll figure out to whom and how I will want to present this type of modeling.

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