Twitter is transforming itself. It has grown from a place to update and receive updates from your direct connections to a host of world’s events. People have been tweeting about disasters, broadcasting news on Twitter.
How
And Twitter has responded by changing their homepage. Apart from color, three major changes were visible:
- Search was pushed first
- Trending topics which directly relate to search are pushed ahead
- Change it’s description from “What are you doing?” to “See what people are saying about”
Why
1.To get ready for monetization. Twitter founder hinted that the service would be making money by providing data mining tools and it can best achieve this goal if more and more people rely on it for quick, real-time updates on current events.
2. To retain new users. Not all people have the need of updating their life, but more people have the need of reading current news
3. To differentiate itself. Twitter has never been a social network, and this move clearly reflects so
What do you think of this change? Will it also change the way you use Twitter?
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