Doximex.Com: Why widgets like Muffy make sense

Friday, August 7, 2009

Why widgets like Muffy make sense

@anhhung has a nice review on Muffy. He has answered the “What”. This post of mine answers the “Why” of the widget.

Why widgets like Muffy make sense

1. Because ecosystems make sense

After the decomposition of Yahoo! 360, some forces are making their way into the Vietnam market. Most noticeable of all include Facebook as a SNS, WordPress as a blogging platform and Multiply as a hybrid service.

Witnessing their penetration, especially that of Facebook, I wouldn’t lean on any attempt to compete head-on with them.

Instead, as most successful services sweetly position themselves as platforms, the least riskiest option is to build an ecosystem on them.

2. Because addons for blogs make sense

The more we value WordPress as a good blogging platform built by a wise team, the more Vietnamese young bloggers complain about its lack of “fun” features. What these youngsters who make a huge market for advertisers look for are entertainment and hot news. Widgets fill that gap perfectly.

3. Because the selected contents make sense

Vietnamese internet surfers love seeing exhibitionism, comparing rankings and exploring trendy topics. Muffy looks promising that it will serve these needs.

4. Because the widget is monetizably ready

The widget is organized in a way that it is ready for retails, by matching exact sellers & service providers to potentials consumers.

Data can flow bi-directionally. On one side, products are pushed to users as they go online. On the other side, advertisers can collect data about the needs of these users who show-off their consumption needs while they surf.

Simply put, nice and neat for automated retail advertising and market research.